![]() ![]() For franchise films, earlier openings overseas could become the new normal given elevated piracy fears once a film is available for home viewing. It’s also worth noting that these agreements don’t apply to international distribution. How would this affect platform releases? (Under the terms, a first weekend is just that, not the first wide release.) How will this impact specialized companies, which always release in a small number of theaters? For exhibition to remain healthy, it needs the full range of budgets, genres, and release strategies. 1:30pm PT Universal Strikes Deal With Cinemark Allowing Movies to Premiere On-Demand Early By Rebecca Rubin Michael Buckner/Variety Cinemark Theatres and Universal Pictures. It means that only blockbusters will remain synonymous with theaters, but in 2019 blockbusters only provided 55 percent of the annual gross. It makes theaters less viable, and home viewing more viable. It trains customers to keep an eye on PVOD release dates. Showtimes: Get Tickets 10:40 am 1:35 pm 4:35 7:30 10:00 10:25 Jesus Revolution (2023) 120 min - Drama User Rating: 7. That would further reduce opening numbers, as well as domestic exhibitors’ share of total revenues and their centrality to the ecosystem. 4 min read Cinemark Theatres and Universal Pictures have forged a landmark agreement to bring theatrical movies more quickly to home entertainment.As more films take advantage of shorter windows, the audience may presume that, for the price of two tickets, top titles can be seen at home within a month of release. The element out of everyone’s control is consumer behavior. ![]() Whatever the strategy, it’s in the studios’ hands. ![]() They could shift marketing to other platforms, which might reduce initial interest and bolster later revenues (studios see an 80 percent return from PVOD, and between 55-60 percent for theatrical). Studios can easily reduce opening gross by limiting the number of theaters that open a film, or limiting the number of screens they play in each theater. We don’t know when (or if) theaters will provide that level of gross again. ![]()
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